Last week KSEE 24 began running spots that highlight Fresno.  Truly the commercial seems to be designed to highlight the entire Central Valley region.  The spots feature some prominent leaders in the community and use the Fresno Brand Platform as a template for the message.
“We Are Fresno”  is the message that you are left with [...]

I wanted to write one final entry about our identity as a community.  Well, at least one final entry for 2009.
Today, The Fresno Bee published an article about the chatter in the past two weeks about the Fresno image and brand platform.  You can read the article here. I was interviewed for the article and [...]

Many have asked me lately why all of the sudden I have become a defender of Fresno.  Truth is, I have been a Fresno apologist for a while.  Fresno is my home.  It is where I grew up and I live here by choice.
I have traveled too.  In fact, those who know me well may [...]